It's actually pretty simple.

Our system examines all bids, every second of every day. If you're the person willing to pay the most at that moment, your ad is displayed on the site! It's really as easy as that. You're only charged for the time in which your ad is the high bidder - and all charging is done to the nearest second.

You can change your maximum bid, or cancel it entirely, at any time. And we provide full performance tracking for your bid (displays, unique viewers, clicks, effective cost-per-click and cost-per-display rates). It's entirely up to you. To find out how we can get your message out for the best price going, click below on How we help advertisers get the best deal.

It's easy for publishers, too.

As a publisher, you decide how you want ads to appear on your site, and where. You can choose the type of ads you want (graphical, text) and their size (banner ads, skyscraper ads, and so on), and how many of these ads you want. Once the code is added to your site, the auction has begun!

As advertisers bid on your site, you remain in full control. You can decide to approve the ads by hand, or choose to trust ads and advertisers you've approved in the past. You can cancel any bid you don't like at any time, and it's gone within the second.

Every second that someone is a high bidder on your site, you're earning funds that goes directly into your account: funds that you can spend advertising your own site, or that you can take out as soon as you've earned at least $10. And you have access to the same performance data that advertisers can see, so you know how well your site is performing for your advertisers. To find out how we can help you monetize your site, click below on How we help publishers make the most money.