Instead of setting a fixed price for advertising, our publishers sell advertising using our innovative Infinite Auction model. These auctions are like the auctions you're familiar with on sites like eBay, but with the difference that they have no set end date. Rather, they go on for as long as the advertising opportunity is offered!

To buy advertising on a site, you simply tell us what you want to pay and when you want to pay it.
You can buy ads that run right away, or that start a week down the road. It's your choice!

That's really all there is to it. These two pieces of information form a bid, and if you've made the highest bid, your ad is displayed. And you can cancel bids, and make new bids, at any time. You're in control!

But it gets even better, with free advertising! Unless a minimum bid has been set by the publisher, bidding starts at $0, which can mean free advertising for you! If your bid is at $0, and you're the high bidder, you won't pay a cent. And no matter what you've bid, if you're the only bidder, you still won't pay anything until another bidder joins in!

Just tell us how much you want to pay.

Every bid you place is in CPD, which stands for "cost per day". A bid of $1 CPD for a week means you're willing to pay $1, per day, for one week of advertising. The most this bid will end up costing you $7: one dollar each day for seven days. (Similarly, a bid of $1 for 3 hours would only end up costing you at most about 12 cents, since it's only for a small fraction of a day.)

Your ad is displayed only when you're the high bidder. Any time when you're not the high bidder, you're not charged a cent. But don't worry: your outbid bids remain active until they expire, and can still become the high bidder in the future, when any higher bids have expired. This lets you set long-term bids on sites that capitalize on dips and lulls in bidding. And to make things fair, all these charges are to the nearest second. There's never any surprises.

You are not charged for clicks or displays - only for the time your ad is shown. This replaces the older CPC ("cost per click") advertising model, which is fraught with fraud and which cost advertisers $800 million in fake clicks last year alone. With Project Wonderful, click fraud is eliminated entirely, and advertising becomes a more profitable and reliable choice for you!

And you're always getting the best deal. Like most auction sites, we use proxy bidding on your behalf. What this means is that if you can win the auction without bidding your maximum bid, you will. For example, if someone else has bid $1 and you've bid $5, your bid will only be increased to $1.10 to outbid them and become the high bidder. Your maximum bid is never revealed to others, and in case of a tie for high bidder, the earlier bid takes precedence.

We've set up a few examples showing more about bidding and a few auctions in action, so you can get a feel for how bidding works in real-world situations. Check it out!

Opportunities come to you.

You can use our powerful search engine to find publishers that meet your criteria. Or, you can take it one step further and set up Ad Alerts for any search criteria you choose. What are Ad Alerts? High profile sites like Boing Boing can send tons of traffic to websites for only a few days, giving any ad space on these sites a much greater profile. Other ad networks are too slow to react and won't let you capitalize on this, but we do: search for sites you're interested in, set up an Ad Alert, and you can get emailed right when any site on our network is linked to by Boing Boing, Slashdot, or any other website you choose. You don't even need an account with us: just start searching, enter in your email address for an alert, and you're good to go!

You can chose to only be notified when hit or bid values reach certain thresholds, so when there's a new advertising opportunity that meets your criteria, you'll know about it right away.

Leverage our powerful bidding technology.

We've shown you the simplest use of bidding on Project Wonderful here, but you can do a lot more. You can set up expense limits, so your bids will never cost you more than the ceiling you set. You can specify which locations on a site you'd like your ad to appear on. You can make your bids expire at any point in the future, or cancel them yourself, if you want. Full statistics on clicks, displays, and value are always at your fingertips.

You can even set up campaigns that do your bidding for you, allowing you to place literally thousands of bids in seconds, all according to your directions and criteria. We're always working to make advertising as easy and profitable - and fun - as possible.