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How we help publishers make the most money.
Step 1.
You create a personalized advertising area for your site. You set the terms of the auction and can approve every bid.
Step 2.
Readers bid on your advertising space, competing for the best deal. As soon as someone is the high bidder, their ad is shown. Anyone can become the high bidder at any time, and you can cancel any bid you don't like.
Step 3.
Profit!
It really is as simple as that.
Advertising is sold on the basis of time instead of clicks, which eliminates click fraud entirely, and stops an estimated $800 million in fraud dead in its tracks. Instead of earning money for clicks on your ads, you earn money every second that an ad is active on your site. We call this system CPD (cost per day). Bidders say "I am willing to pay $1 a day for my ad on your site", and every second that they're the high bidder, you're accruing funds.
Your advertisers can trust that they won't be ripped off. More value for their advertising dollar means more customer satisfaction, and more profits for you.
More innovations that make advertising easier and more profitable for you:
 | We don't hold your earnings hostage! You can request a pay out as soon as you've earned only $10. To compare, Google AdSense only pays you when you've earned $100, and if you never earn that much, they keep the money. Plus, we won't claim "click fraud" and take your earnings away at the last minute. |
 | Complete transparency: We give you complete bidding, historical, and financial reports, and are upfront in taking an industry-minimum 25% of each sale. The rest goes directly to you! |
 | Immediacy: If your site is linked to by a high-profile site like Boing Boing, suddenly, links to your website are all over the web -- blogs in particular -- and any ad space you're offering is worth a lot more for at least a few days. Other ad networks are too slow to react and won't let you capitalize on this, but we do: advertisers can see right away that your site has had a spike in popularity, and bids will increase appropriately. We even let advertisers set up Ad Alerts, so they'll be notified when sites like yours have a spike in hits. Willing advertisers come right to you! |
 | Self-promotion couldn't be easier: You can use the funds you've earned from ads on your site to advertise your own site at any time. It's easy to set up a campaign to promote your projects -- even while profiting from the ads on those very same sites! And you can set up a custom graphic (linking anywhere you want) that's displayed when nobody's bid on your site yet: it's a great way to promote your own projects when bidding is low. |
 | Instant goodwill through free advertising: Any advertising area is blank before advertisers have had a chance to find it, and most are populated with "advertise here" banners until a client can be found. But if they're up for a while, it's discouraging and embarrassing -- if nobody's taking you up on your advertising offer, this can imply that there's something wrong with it! Project Wonderful minimizes this by allowing, if you wish, initial bids of $0. Your ad boxes fill up quickly with real ads, and soon after that with ads that are more and more profitable. Clients get some free advertising, and you get the goodwill from offering free ad space whenever demand is low! Everybody wins. |
 | Multiple advertising areas: Other ad networks place a single ad on your site and rotate them. We can be used for that too, but we also support having multiple ads in a single advertising area, using our novel "ad box" technology. A single ad box can feature 8 button ads in the space of one banner ad: that means more variety, more interest, and more profits for you! |
 | Non-exclusivity: Our ads play nice with others. Feel free to run our ads beside ads from any other ad network. |
 About Project Wonderful: | → |  How the Infinite Auction works. | → |  How we help publishers make the most money. | → |  How we help advertisers get the best deal. | → |  See an Infinite Auction in action! |
